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Sarah Peterson


Sr. Director, Performance Marketing
Serena & Lily
Sarah Peterson has spent the last 5+ years shaping the strategy and capabilities on which Serena & Lily’s next phase of growth is being built. Leading the Performance Marketing team as the Sr. Director of Performance Marketing, she drives Digital Marketing, Growth Analytics, and CRM strategy and execution across Serena & Lily’s international footprint. No stranger to high profile customers or those with great expectations, prior to Serena & Lily Sarah was at both Yelp and Christie’s Auction House, where she developed her appreciation for how listening to customer signals to deliver a remarkable experience can power growth.

Speaking in:

Tuesday Sep 26
9:30 - 9:50 AM
Tech Talk Stage 3
It’s known that behavior is a powerful driver of future purchases, but many brands don’t take steps beyond an abandoned cart program. Much like helping a customer find what they are looking for in a brick and mortar store, there is a lot... Read more