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Pete Zeiner


Head of Digital
Advance Auto Parts
Pete Zeiner is the Head of the Advertising, Ecommerce and Digital Innovation teams at Advance Auto Parts (AAP) as part of the newly reorganized Enterprise Marketing Group. AAP is the largest retailer of automotive replacement parts and accessories in the United States with over 5,200 company-operated retail and 1,300 independent locations throughout North America. Prior to AAP, Pete worked for Symantec, leading their consumer online business to an in house, global ecommerce, fulfillment and marketing platform. Pete is a graduate of Monmouth University.

Speaking in:

Tuesday Sep 26
3:00 - 3:20 PM
Tech Talk Stage 3
Digital marketing ushered in an era of next-level targeting and exponential growth, but the market has become saturated, so what happens next? When the only channels driving significant revenue are Facebook and Google, what can retailers do when... Read more