In this role, she captained a 1,300-person marketing organization, including advertising, brand development, social, mobile and digital media, public relations, media planning and consumer insights for over 800 stores and macys.com, the sixth largest internet business in the country. In addition, she presided over the Macy’s Thanksgiving Day Parade, the spectacular 4th of July Fireworks shows, and fashion extravaganzas in NYC and key markets around the country. During her tenure, Macy’s recorded five consecutive years of comp sales growth, added more than $5 billion in sales, and achieved 6 consecutive years of double digit growth. In advance of most industry competitors, she introduced Macy’s customers to innovative new technologies, live streaming and cutting edge shopping applications that built relevance and deepened the shopping experience well ahead of the curve.
Most recently, Martine received the “Power of Women to Make A Difference” Award from the United Way of NYC and the Lifetime Mission Award bestowed by the American Heart Association. In 2015, Martine was ranked in the top ten of the “50 Most Influential CMO’s in the World” published by Forbes, and inducted into the Mobile Hall of Fame by Mobile Commerce Daily, a leading mobile industry authority.
Martine served for six years on the National Board of the Make A Wish Foundation, as well as the Retail Advertising Marketing Association, a division of the National Retail Federation (NRF). She has chaired the American Heart Association’s annual Go Red for Women New York City luncheon since 2006, is a member of the International Women’s Forum, and keynotes for many industry events and conferences.
Martine is a strategic advisor to NRF as well as a strategic advisor to iHeart Media Group.