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John Gonsalves


VP, Direct to Consumer & Digital
TaylorMade Golf
John Gonsalves is the Vice President of Direct to Consumer & Digital for TaylorMade-adidas Golf where he oversees the company’s direct interaction with golfers including eCommerce, own retail and digital engagement.
John has over 15 years of merchandising, marketing and digital strategy experience in the sports and athletic apparel space. Prior to joining TaylorMade John spent over 10 years with GSI Commerce helping brands, retailers and sport leagues deliver on all aspects of their online efforts.

Speaking in:

Wednesday Sep 27
1:00 - 1:20 PM
Tech Talk Stage 1

Learn how TaylorMade and Klarna are increasing customer loyalty by removing friction from the point of purchase via a subscription capability that provides instant access to the latest club technology.