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Brian Kavanagh


Sr. Dir., Insights Driven Performance and Retail Evolution
The Hershey Company
Brian Kavanagh is responsible for leading a Center of Excellence team of futurists that builds and executes Hershey’s category management capabilities, customer collaborative planning process and future-focused, non-product innovation to help drive unmet consumer demand. In this role, he balances the development of tactical and strategic capabilities to drive overall category growth with a robust pipeline of strategic levers to prepare retail partners for the impact of future trends. Kavanagh has also held various roles of leadership within Hershey’s category strategy and insights group working with Walmart, food, c-store, dollar and drug retailers to deeply understand shoppers, categories, retailers and broader macro trends for the mutual benefit of Hershey, retailers, and shoppers. Kavanagh has held roles in sales, marketing, category management and business development at both Hormel Foods and Miller Brewing. Kavanagh has a bachelor’s in Marketing from the University of Georgia.

Speaking in:

Tuesday Sep 26
9:30 - 10:00 AM
Retail Innovation Lounge, 600 aisle

With fewer stores, increasing digital transactions and on-demand delivery, the impulse buy is finding new life with new technology. In this session, hear about the impact of current consumer trends and the potential for technology innovations to... Read more