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Viral marketing in the YouTube era

Wednesday, September 27
Breakout Stage 1
Viral marketing in the YouTube era

What's the recipe for viral content, and how do you find hungry consumers?

Purple isn’t the only company selling mattresses online, but it’s probably the only one with viral videos contributing to 924% growth in mobile conversions and revenue. The idea was to sell directly to the customer, providing personalized service and technically advanced products without markups. A digital-first approach to marketing might seem obvious, but their viral videos – we’re talking over 200 million views in the first year – were far from ordinary. Get their behind-the-scenes 'how to' on everything from successfully balancing your marketing spend between science and creative to diversifying your partners and platforms.

Bryant and Garvin are hosting an audience Q&A through the mobile app and Twitter. Use #RoadtoViral to submit your questions at any time during the session!

This session is optimized for earbuds on channel 1 (free pair included with registration).

, VP, Marketing
, AdRoll
, Director, Digital Marketing
, Purple
, @BryantGarvin