Tuesday, September 26
Tech Talk Stage 3
Tech Talk: A retailer’s story: I have to double my business this year, how do I do it?
Digital marketing ushered in an era of next-level targeting and exponential growth, but the market has become saturated, so what happens next? When the only channels driving significant revenue are Facebook and Google, what can retailers do when they are working with limited resources but facing massive competition? Join Ryan Urban, CEO of BounceX in conversation with Peter Zeiner, Head of Digital for Advanced Autoparts as they discuss the challenges marketers are facing in the age of Amazon. During this Fireside Chat, they’ll discuss how AAP was able to double their revenue by amplifying their existing channels through identification.