Wednesday, September 27
Tech Talk Stage 1
Tech Talk: The new age of experience: Mindset, emotion and machine learning
In a world where Amazon, Apple and Airbnb are constantly raising the bar for customer expectations, learn how leading brands triumph by tailoring experiences based on digital customers’ Mindsets (e.g. quick buy vs selective purchase, emotion driven hesitation, frustration, and more). See and embrace the art-of-the-possible to capture emotion and pave the way for finer grained targeting.