Wednesday, September 27
Tech Talk Stage 1
Tech Talk: Let me tell you a story: Carhartt’s 125+ year UGC journey (repeat)
Since 1889, Carhartt has found success by listening to customers. The way customers share stories has changed. The impact and influence these consumer insights have on sales and service has become a key part to the brand’s success. Carhartt has built a sophisticated user-generated content (UGC) strategy that has taken these foundational principles of storytelling and the value of customer insights into today’s multi-device, multi-channel customer journey.