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Tech Talk: Building an insight driven customer experience

Wednesday, September 27
10:00am
–10:20am
Tech Talk Stage 4
Tech Talk: Building an insight driven customer experience
Consumers expect highly relevant, cross-channel, engaging communications when, where, and how they want it.  This session will demonstrate how Big Data can be focused to power insight-driven, goal oriented, and measurable cross-channel communications that drive engagement and attributable results for marketers.
, SVP, Social & Disruptive Marketing Strategies
, Yes Lifecycle Marketing