Wednesday, September 27
Tech Talk Stage 4
Tech Talk: Breaking down silos: An integrated approach to marketing, inventory management and pricing
Now that retailers have made the investment to collect and understand their customer, performance, and product-level data, what are the best practices to put it into use across the marketing organization? By connecting product advertising to price and inventory optimization, this talk will demonstrate via specific case studies how retailers can accelerate sell-through, improve new customer acquisition and increase top-line revenue.