Tuesday, September 26
Tech Talk Stage 2
Tech Talk: Boon + Gable: The style sherpas who are delivering magical moments for mobile prodigies
As highly discriminating experimenters, Mobile Prodigies - younger Millennials and older Gen Z mobile users - are leading the mobile app revolution, eager to try new apps and bring both entertainment and utility to their busy lives. Meeting their desire for both help and inspiration, Boon + Gable has eliminated many of the frustrations of shopping by leveraging the best of physical and digital to help Mobile Prodigies shop. In a mobile-only world, one in which 60% of Mobile Prodigies report that they would rather lose their wallet than their phone, Boon + Gable are on the cutting edge of responding to that mindset. Join his session for a deep dive into what the company’s strategy can teach us about leading the new mobile-to-online/offline shift.