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Provocative thought leaders: Your mini retail MBA

Wednesday, September 27
8:00am
–9:10am
Main Stage
Provocative thought leaders: Your mini retail MBA

Renowned business professors and authors Scott Galloway and Adam Grant present in back-to-back sessions, sharing who is having the biggest impact on business and society and how to strategically set your company apart.
 

8:00am: The four: What to do

Worth more than $2.3 trillion combined, the big four (Apple, Amazon, Facebook, and Google) continue to define disruption and grab share from media companies, brands, and retailers. Focused on the transforming state of retail, Scott Galloway Professor of Marketing at the NYU Stern School of Business, and Founder of L2, will showcase how the traditional rules of business doesn't apply to the Big Four and identify ways that brands and companies can fight back.

8:30am: Originals: How non-conformists move the world

To survive and thrive, organizations need original thinking. Yet most individuals stay silent instead of voicing their best ideas—and many leaders stifle dissent rather than encouraging it. Drawing on his blockbuster book, Originals, Adam Grant explores how we can all get better at recognizing and championing new ideas; how to overcome fear and doubt; and how to build cultures that welcome diverse perspectives and honest feedback. He reveals why late entrants typically beat first movers; why friendly managers end up being the least supportive; how devil’s advocates often backfire but contrarian opinions are useful even when they’re wrong; and how the values that help organizations prosper early on are the same that thwart their growth later. Grant’s insights on unleashing originality have been praised by J.J. Abrams, Richard Branson, Malcolm Gladwell, Sheryl Sandberg and Peter Thiel, and this talk brings them to life in ways that are both surprising and entertaining.

At the end of this session, Adam Grant and Mindy Grossman will host an audience Q&A through the Shop.org mobile app and Twitter. Use #ProvocativeIdeas to submit your questions at any time during the session!

, President and Chief Executive Officer
, Weight Watchers International, Inc.
,
Moderator
, Clinical Professor of Marketing, NYU Stern
, Founder and Chairman, L2
, Professor
, The Wharton School of Business at the University of Pennsylvania