What you need to know about how to push digital natives' buttons.
Catering to Generation Z requires a new drop down menu of options. They don’t shop that same way previous generations did; nor do their attitudes align with older cohorts. How do digital natives, with ready access to the web, feel about physical stores, experiential retail and social media? Hint: Much differently than you might think.
Dan, Chad and Caren are hosting an audience Q&A through the Shop.org mobile app and Twitter. Use #GenZInsights to submit your questions at any time during the session!
This session is optimized for earbuds on channel 2 (free pair included with registration).