Kohl's is using data - a lot of it - to help track the ever-evolving influence of digital on retail.
Amid a deluge of data, Kohl's is merging data from consumers' online and in-store activity to develop an intimate and holistic portrait of its shopper. Hear how the Kohl's team develops a full picture of the online and in-store activity of each shopper using clickstream and point of sale system data.
Deloitte provides further insight on how to:
Track the many digital touch points along the path to in-store purchase and measure their effect on consumer behavior.
Capitalize on digital touch points to enhance in-store experience and sales.
Identify online and offline opportunities for engagement that combine to elevate the overall customer experience.
Sarah and Jeff are hosting an audience Q&A through the Shop.org mobile app and Twitter. Use #KohlsDigital to submit your questions at any time during the session!
This session is optimized for earbuds on channel 2 (free pair included with registration).