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Digital sleuths: How Kohl's is increasing conversion and elevating customer experience

Wednesday, September 27
9:30am
–10:15am
Breakout Stage 2
Digital sleuths: How Kohl's is increasing conversion and elevating customer experience
#KohlsDigital

Kohl's is using data - a lot of it - to help track the ever-evolving influence of digital on retail.


Amid a deluge of data, Kohl's is merging data from consumers' online and in-store activity to develop an intimate and holistic portrait of its shopper. Hear how the Kohl's team develops a full picture of the online and in-store activity of each shopper using clickstream and point of sale system data.

Deloitte provides further insight on how to:

Track the many digital touch points along the path to in-store purchase and measure their effect on consumer behavior.

Capitalize on digital touch points to enhance in-store experience and sales.

Identify online and offline opportunities for engagement that combine to elevate the overall customer experience.


Sarah and Jeff are hosting an audience Q&A through the Shop.org mobile app and Twitter. Use #KohlsDigital to submit your questions at any time during the session!


This session is optimized for earbuds on channel 2 (free pair included with registration).

, VP, Digital Merchandising & Analytics
, Kohl's Corporation
, Principal
, Deloitte Consulting LLP