True Fit is a data-driven personalization platform for footwear and apparel retailers. It hosts the largest platform of apparel and footwear data through partnerships with the world’s leading retailers, thousands of top brands, and 40+ million consumers. True Fit’s Genome™, the first data set mapped for footwear and apparel, helps retailers and brands unlock digital growth from the nearly $2 trillion footwear and apparel industry. True Fit's Genome powers its award-winning Confidence Engine®, enabling retailers to provide personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases to net revenue.
True Fit also helps unlock digital growth with its Discovery Engine®, which allows retailers to curate highly personalized collections to each consumer. In addition, True Insight™ provides retailers and brands unparalleled insights to optimize marketing, merchandising and product development. Consumers who use True Fit buy more and return less: through several A/B tests conducted by independent expert firms, True Fit continually demonstrates a 3-7 percent incremental site-wide lift to retailers’ net revenue.