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Tech Talk: The digital shopping aisle

Tuesday, September 26
9:30am
–9:50am
Tech Talk Stage 3
Tech Talk: The digital shopping aisle
It’s known that behavior is a powerful driver of future purchases, but many brands don’t take steps beyond an abandoned cart program. Much like helping a customer find what they are looking for in a brick and mortar store, there is a lot brands can do by simply pointing the customer to right aisle, the navigation category, using customer web behaviors. Join Sarah Peterson of Serena & Lily and Nick Worth of Selligent to discover how a Consumer-First Marketing philosophy has led Serena & Lily to leverage behaviors to drive more engagement among its consumers that expect an exceptional experience.
Sr. Director, Performance Marketing
Serena & Lily
Chief Marketing Officer
Selligent
@nsworth