Wednesday, September 27
Retail Innovation Lounge, 600 aisle
The mobile shopper mapped: Capitalizing on organic consumer behavior to drive retail sales
Mobile continues to grow as the number one consumer research tool for finding stores and services "near us." This creates new opportunities to target close-to-business shoppers and influence their decision on the path to purchase. We will discuss how properly leveraging tech platforms that harness organic behavior at the moment of inspiration will drive sales and incremental brand equity.