Wednesday, September 27
Retail Innovation Lounge, 600 aisle
The influence of influencers
Shopping has experienced a seismic shift with the Internet and power of social media, and the intersection of influencer marketing and video are reshaping the retail landscape. Join Lori H. Schwartz, The Tech Cat, as she dives into exciting new research presented by gen.video’s president Jessica Thorpe, and brands and influencers who are working together to grow that ecommerce basket.